Project Gametime

Project

Project Gametime approached me seeking a stylish logo to embody their brand. As an organization dedicated to fostering positive relationships and creating safe, fun spaces for young people in NYC and North Jersey, they use high-energy games and pop culture to engage youth development professionals, families, and corporate teams and build positive relations between people.

Solution

To align with Project Gametime’s core values of playfulness and professionalism, I conceptualized a logo inspired by the athletic and video game fields. The goal was to convey the idea that “play” is central to the organization’s mission while maintaining a sense of maturity. The logo’s simplicity allows it to exude professionalism and avoid feeling juvenile.