Little Kids Rock Rebrand to Music Will

In 2022, I had the privilege of serving as the project manager for the rebranding initiative of Little Kids Rock to Music Will. This endeavor aimed to refresh the visual identity of the organization by to instilling a sense of maturity while remaining true to its core values and mission.

Project Managing the Visual Identity

Central to my role was the close collaboration with an external agency tasked with crafting our new visual identity. I consolidated and synthesized internal feedback to share with the design team, guiding their efforts to ensure the new brand assets were appropriate for the brand.

Leading the Internal Rebrand Initiative

Additionally, I took the lead in mobilizing and coordinating efforts across all internal departments to rebrand essential documents and assets. This involved fostering collaboration and alignment among team members to ensure that the new brand guidelines were implemented consistently and effectively. As part of this process, I facilitated weekly check-ins to address any concerns or questions, while ensuring that we were on track to meet our launch date.

Pivoting to Meet our Timeline

Recognizing the critical importance of a timely website launch, I took on the task of redesigning and deploying the website myself. This involved rebranding every page on our WordPress site to match our new visual identity. I worked with internal stakeholders who helped write updated content and aligned on our launch strategy. This proactive approach allowed us to maintain momentum and meet our launch deadline without compromising on quality or functionality.

Prepping for the Events

We had multiple exciting rebrand celebration events planned nationwide, and I was responsible for designing and producing print and digital materials. These materials were instrumental in spreading the word about our new brand and generating excitement among stakeholders.

Launch

Throughout the project, I maintained a vigilant eye on the overarching timeline and milestones, ensuring that all components were on track for the planned launch. We ultimately launched in September of 2022 without delaying our initially planned launch date.