Website Management

For the past 4-5 years, I’ve served as the primary website designer and manager at Music Will. Mostly self-taught, I’ve taken on the responsibilities of designing, developing, and maintaining our website. Here are some key highlights from my tenure:

Designing Web Pages

I specialize in crafting landing pages for events and campaigns, focusing on driving conversions. This involves initial exploration meetings to define audience and goals, followed by designing solutions tailored to these parameters. By incorporating feedback from both internal and external stakeholders, I consistently deliver impactful web pages. Over the past 4 years, my efforts have contributed to a significant increase in web traffic and conversion rates.

Web Development

While not formally trained as a web developer, I’ve honed my expertise in HTML and CSS, along with expanding my knowledge of Javascript and PHP. These skills have enabled me to develop innovative web solutions that have enhanced our online presence. One notable example is the event calendar I created using HTML, CSS, and Javascript in conjunction with a WordPress plugin. This automated calendar pulls event information from Salesforce upon publication and removes events once they conclude. This streamlined process has eliminated manual bottlenecks and reduced errors.

Accessibility

I prioritize maintaining compliance with WCAG guidelines to ensure our website is accessible to all users. By adhering to clean, hierarchical coding practices, maintaining consistent color contrast and alt tags, and continually making iterative improvements, I strive to make websites that are usable for all audiences.